Tipping Point

The author of this book is Malcolm Gladwell . He explains that it's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City? Or how does a novel written by an unknown author end up as national bestseller?

The answer to those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us. Also Gladwell in this book describes the "three rules of epidemics".

The first one is The Law of the Few. The author said that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. People like connectors: are the people who "link us up with the world ... people with a special gift for bringing the world together. Furthermore are the mavens who are "information specialists". And finally the salesmen who are "persuaders", people with powerful negotiation skills.

The second rule is The Stickiness Factor, the specific content of a message that renders its impact memorable. And the third one is The Power of Context: Human behavior is sensitive to and strongly influenced by its environment. This a few resume about the book of Malcolm Gladwell named The Tipping Point.